Take Advantage of Pontiac's Demise

As a 2008 Pontiac owner I too have received the dire letter from Ms.Docherty advising of the elimination of the Pontiac brand. There are several important points to know about how GM deals with customers loyal to a brand that is being discontinued.
Having worked for GM during the termination of the Oldsmobile brand, I can tell you from experience that GM understands the value of keeping loyal customers.
Let's face it, there are only two options to consider: Keep your Pontiac or trade it in.
Whichever option you choose, there are things to know about each that can make your choice easier to live with.
If you decide to keep your Pontiac, keep in mind that you will be able to have it serviced at any Buick/ GMC dealer as stated in the letter. What you may not know is that GM has a policy for cross-line warranty repairs. Under extreme conditions, GM will authorize repairs to be performed regardless of the dealer’s franchise. What that means to you is that you and your Pontiac will likely be welcome at ANY GM dealer including Chevrolet and Cadillac.If you decide to trade your Pontiac on another GM vehicle, call Pontiac customer assistance at 800-762-2737. Explain that you are a current Pontiac owner, repeat GM buyer and would like to remain loyal to GM. Pontiac retail values dropped significantly since the big announcement and they know it. Ask them for assistance in making up the difference.
There is a tool GM uses called an Owner Loyalty certificate which is like cash to any GM dealership. It’s GM’s way of making up for things like this in an effort to keep you from straying to the dark side. The proper way to use an owner loyalty certificate is described in the Tips of the Trade area of MyGMConnection.com